Strategic Pillars:
Through its strategy, the Urban Heritage Association implements all its activities based on four pillars:
Sector Promotion:
Developing best practices in the urban heritage industry by setting the best standards, intellectual leadership through research and publication, developing a network of international relations across the sector, and contributing to increasing the membership base of the association.
Professional Development:
Providing the right enablers to empower professionals to advance their career paths by developing their skills. This includes facilitating access to job opportunities, celebrating talents within the sector, and providing professional advice and guidance.
Legislations Enrichment & Sector Interest:
Advocating and supporting policies and legislations that serve the interest of the urban heritage sector and support its professionals.
Promoting Awareness & Networking:
Raising public awareness of the importance and value of the cultural sector, while enabling professionals within the urban heritage sector to positively influence the quality of life.
Strategic Objectives:
- Growing the membership base of the association locally and joining international associations.
- Developing the code of practice that serves the interest of the urban heritage ecosystem.
- Providing training, preparation, and education to professionals and craftsmen to develop their future professional careers.
- Recognizing talents within the urban heritage sector through certificates, awards, and support.
- Contributing to policies and legislations that support and serve the interest of the urban heritage ecosystem.
- Developing awareness campaigns, events, and activities of all kinds to highlight the importance of urban heritage.