The Urban Heritage Association is a professional association with the purpose of boosting authenticity and creativity in the urban heritage sector. The association seeks to unlock potential for networking and collaboration among practitioners within the sector to serve the interests and key elements pf the sector. It builds links among architects in Saudi Arabia, while promotes best practices for urban heritage industry. The association also strives to contribute to promoting, upholding, and supporting policies and legislations. They preserve and celebrate the distinct and rich cultural identity of the Kingdom as well as raising awareness of the importance of the urban heritage sector.